Learning Internet Marketing 104 – Video Online

Introduction

There are 5 Critical Steps to optimising your position in relation to other businesses on the Internet. The five critical steps in learning internet marketing strategies are 1. The blog, 2. Social media, 3. Video online, 4. Social bookmarking and 5.Content sharing sites.

The pivotal element in learning Internet marketing strategies is the blog but it equally relies on the other four elements to be completely effective. This article is a discussion on video sharing websites with particular focus on YouTube.

YouTube is possibly one of the most significant events of the 21st century and is the quickest and easiest way for almost everyone on this planet to have their 15 minutes of fame. It has provided ordinary users of computers the opportunity to watch an extraordinary variety of videos as well as allowing them to upload their own videos.

Definition

YouTube is defined in the Wikipedia as a video sharing website where users can upload, view and share video clips…. It displays a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as video blogging (vlog) and short original videos. Most of the content on YouTube has been uploaded by individuals.

Using video online as a tactic

In March 2008 it was estimated that there was in excess on 78 million video clips on YouTube. This is incredible when you consider that it only started in 2005 and since then 80% of those clips were user-generated by amateurs.

There are something like 200,000 clips uploaded each date.

Some more incredible statistics include the percentage of the total items uploaded are:

Music 19.8%,

Entertainment 19%,

Blogs 14.2%,

Comedy 13.4%,

Sports 6.9%,

Education 6%,

Auto 5.2%,

Film 4.7%,

How to… 2.6%,

News 2.6%,

Pets 2.2%,

Science 2.2%, and

Travel 1.3%

Further to this 34.5% of the uploads were carried out in the USA while only 2.6% were carried out in Australia. The predominant language used was English with 48.1% and 13.6% Spanish. Very interesting statistics indeed.

If you consider the statistics above you could reasonably determine a number of areas for your niche market and where your audience would come from.

User-generated video on any one of the top five topics above, primarily in English to an audience in the USA would be a huge start to developing a product for your market segment.

Uploading, annotating and editing videos

The really great thing about video online is that it is so easy to make a video, upload it to the Internet and edit even while it is on the web. There are however, just a few points that you must remember when uploading a video to the web to ensure it is found by the search engines. Always give the video a title that will adequately describe what it is all about. Make the title from your content rich words and phrases.

You can also add keyword tags to the video when uploading it to the web. These tags should also contain your content rich keywords and phrases to ensure search engines find your video. A killer headline will always attract large numbers of hits to your video and improve your rankings enormously.

The other really important thing to do when you upload your video is to ensure that your website html code is linkable directly to your site. This means that you should not only put your www … but make sure that the http:// is also added to the URL. Without this vital piece of information at the beginning of your url, visitors to the video will not be able to go directly to your website.

Once your video is uploaded, YouTube also allows you to edit it by adding annotations, editing out unwanted parts of the video and adding comments throughout the video and adding your linkable url. Annotations to the video can include your web address, phone number or Email address. You can also add subtitles to your video as well as adding commentary for the video.

Your bio and any other really useful information can also be added in the comments area next to the video. This allows your viewers to get to know more about you and your services.

Other really great ideas for your video include using software like either Microsoft movie-maker or Apple iMovie.

Finally, I must mention that YouTube is not the only video sharing website out there. There are heaps of other similar sites that allow you to upload, or search and watch videos. Viddler is another really popular video hosting site that has heaps of very interesting and informative videos.

Most video sites will allow you to upload anything provided that it is not offensive to their general audiences. You must always have the copyright to put a video up on these sites. In other words you must own or have produced the video yourself before you can upload it. Their rules and agreements for usage must be followed explicitly otherwise your videos will be immediately taken down and in some cases you could you could even face criminal charges.

In some instances some video sites will not allow you to put sales videos or multi-level marketing videos up on their sites. Always check the sites rules and agreements before uploading your videos to make sure it complies with their rules and regulations.

In conclusion

YouTube is a really great, fast and easy way to get your video and your services out to the market place. It is also an exceptional way to increase your rankings with the various search engines available. Always remember to include content rich key words and phrases in your video title as well as the associated tags. Don’t forget to always include your full linkable URL to your website. Just remember, you too can have your 15 minutes of fame by using video online services like YouTube.