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Intro To Viral Video Marketing For Small Businesses and Solo-Entrepreneurs

Video is currently one of the fastest growing marketing strategies for small businesses. Why? Video marketing is one of the most powerful methods for rapid lead generation. Adding video to market your business can help you:

  • Generate Leads
  • Raise awareness
  • Generate viral social proof
  • Improve search rankings
  • Increase sales
  • Personalize your brand

If you are currently not maximizing video marketing, this article will show you the simple strategies you can use to create powerful online videos to grow your small business and brand.

Step 1: Pique Interest

The first step in building your brand and generating leads through video is to get people’s attention. You must trigger curiosity and to do that you must do something unexpected. We need to give your viewer a jolt, something that they will remember long after they have finished watching your video.

Quick tip: Use Theme Music – Having a signature theme song, tagline or phrase that you kick off every one of your videos with makes you memorable. Memorable equals Money. Music is universal and it creates an emotional response. You want to create that same response every single time someone watches one of your videos.

Step 2: Switch Up The Scene

When you are able to take your viewers on a visual journey you are able to hold their attention much longer. Instead of shooting your videos inside your office or behind your desk, explore different locations. Shoot your videos anywhere there is a great view. Go outside, go to the park, or to a local beach or restaurant. Switch up the scene and your viewers will not only want to watch the rest of your video but you’ll keep them wondering where you are going to be next!

Step 3: Rediscover Unpredictable

When you can keep things moving, infusing your videos with unexpected angles, scene changes or even walking or driving while you keep the viewer engaged. It is easy for viewers to get bored when they see the same static format everyone else is using. When you can change the background, the lightening, the color schemes throughout your videos, you keep your viewers interest.

Step 4: Elevate Credibility

You want to be seen as an expert, so how do you do this? By sharing your knowledge and the valuable information that relates specifically to your niche.

The more your viewers can relate to you the greater your results. Video is a great way to highlight what makes you or your company unique and different. There is nobody in the world just like you, there is no company just like yours and you should not be afraid to share your unique personality, style, character or company culture. This is what helps you make a connection and cultivate relationships with your viewers.

Step 5: Bountiful Benefits

There are many options for potential customers to choose from online and with so much information out there for your viewers to tap in to, you must find a way to separate yourself from the masses. You must find a way to hold their attention so they don’t tune you out or turn you off.

Just like a show premiere, you may only have one chance to capture someone’s attention so that they want to tune in for the rest of the season.

So you have to start off with a bang! The best way to make sure your audience doesn’t take you off of their playlist is to consistently provide them with benefits, pure solutions and high value content and information.

Any time we make a decision to engage in something or take action we do so because it is going to satisfy a need we have or benefit us in some way. Before you shoot any video you want to put yourself in your prospects’ shoes and ask the question how will they benefit from this? So make sure you know exactly what it is that your target market wants and create your videos with the intent to do just that. Provide them the solutions they are looking for, make sure the benefits to the viewer are bountiful and they will keep coming back for more.

Step 6: Teaser Time

At the beginning of each video you must give your viewer a reason to want to continue watching. You have about 7 seconds to make a good impression so you have to make it count. At the beginning of each video it is crucial that you let the viewer know your intent and the purpose of the video. Let them know what they are in store for?

You can say something similar to this: “In today’s video we will show you…” or “The reason I am shooting this video is…” or “Have you ever wanted to know how to”. You are telling them exactly what they are going to learn. Remember to be brief, clear and to the point.

Step 7: Reveal The Problem

When you can expose the problem your target prospect is dealing with or may face if they fail to do the right things, you help them realize that YES, I do need a solution to get over that obstacle.

For example, you may be doing a video promoting a service you provide. Your target prospect may think that your product is only for college kids, that you have to be computer savvy, that it is time consuming, etc.

Your goal is to be able to discuss your potential prospects concerns in a friendly, non-threatening way, where they feel comfortable about receiving help, just as if you where talking with a friend about something over lunch, just hanging out having conversation.

Step 8: Insightful Education

Educating your viewers and providing them with insightful solutions is ultimately what’s going to have them seeking you out time and time again.

So how do you teach in a way that makes it easy for your viewers to apply the information immediately.

The best way to do this is to outline a step-by-step blueprint, technique, a method, a formula. It may be a 3 step formula to article marketing or 15 steps for organizing your new home. It’s all about show and tell. You must be able to show and tell them the steps they need to take and what type of results they can expect in a simple and fun way that is easy to understand.

Step 9: Stepping Into Action

Your call to action is one of the most important steps to high converting videos that attract more traffic, generate more leads and make you more money. You have to tell your viewers exactly what to do next, give them instructions like, click this link at the bottom of this video now, sign up now, get instant access by clicking here now, buy it now…Get it? If you don’t do this you are leaving money on the table.

Do not assume that your prospects know what to do next. Hold their hand and tell them what to do next.

Now you may think it unnatural to ask your viewers to take action, but believe me it is perfectly ok. I know you’ve heard the phrase, “Ask and you shall receive” – well it applies to your business as well and if you want to make money you have to ask for it. Do not leave it to chance or hope they will figure out what to do next.

It can be as simple as “If you got value out of this video please visit my blog at yourwebsite.com for more helpful tips” or “if you enjoyed this video please leave me a comment below and let me know what you thought”. You can even throw in an added incentive to get them to take action. “If you buy today you will receive…”.

Effective video marketing is about showcasing your company’s personality, providing solid solutions to your viewers while inspiring them to take action on whatever it is that you are selling.

When you create and share your videos, you create a subconscious bond with your viewer’s lives. The secret is in your ability to provide helpful solutions to the problems your target audience have. There is no need to sell your product, service or business opportunity when you can provide solutions.

Solutions equal sales.

Selecting Age Appropriate Educational Toys

Educational toys can be a great hit, but you do have to make sure you select them based on age. Keep in mind that some children are behind their age group while others are advanced. You want to make sure what you offer them will be fun, help them to learn, and that they won’t be overwhelmed by it. The toys can be too easy either though or the learning won’t be there.

There are educational toys for children as young as 3 months of age. They often help them to develop skills such as grasping and interacting. These toys are also safe to chew on and too large for a small child to swallow. Children about 6 months of age can enjoy small balls and musical toys. They will quickly learn when they touch a musical toy, it turns on.

The largest selection of educational toys seems to be for those that are from 1 to 4 years of age. This is a really fun age where the child will start to show more independence. Look for toys that allow your child to explore, to become curious, and to be able to work with the toy. Books and blocks are great ideas that you can consider for this age group when it comes to educational toys.

Children that are 4 years of age are often ready for pre-school. They love toys that help them to be stimulated and to challenge them. Educational toys such as music instruments, simple board games, and crafts can be exciting for them. Children in this age group love to create, so make sure you offer support and appreciation for anything that they show you.

Children between 5 and 8 years of age tend to start liking video games. The good news is that there are plenty of educational games offered both for the computer and home gaming consoles that fit the bill. They also like games that allow them to count, make decisions, and to play against others.

There educational toys which are more complex for those from ages 9 to 12. Learning how things work is a great way for them to enhance their learning. Problem solving efforts and following directions are useful too. Consider toys that allow them to build something or to figure something out on their own.

They will also enjoy kits that have science experiments in them. This allows them to have fun measuring, mixing, and guessing what the outcome will be. At the same time though, they will be working on match skills, science skills, and perhaps even decide to read about a given topic on their own.

Since your children are going to outgrow certain educational toys, make sure you invest wisely. Get those that they can use for a long time. Those that have different elements of learning are ideal. You can also consider swapping educational toys with friends and family. Since you likely network with many people that have children of various ages, this is a great option.

Understanding the Music Lessons Process

Myth – Music lessons are a painful, stressful process.

Your music lessons can be a negative experience, if you take lessons from someone who is not a true music teacher. However, having said that, it is, in reality, not the music lessons that are at fault. Several elements come into play here. The first element is the teacher.

I firmly believe that genuine music teachers are born not necessarily created through an educational system or grand performance experience. In the educational system, music students are offered two career tracts – performance or education. I’m sure you heard it said, “those who can’t… teach.” Well, in reality those who perform well are not necessarily good teachers. Just because a person finds their way through a path to musical proficiency does not mean that they are capable, or even willing to show others how to get there. One of the biggest components of a musician, especially a talented or trained musician, is their ego. Studies have been done adnauseam pertaining to the musicians’ need to receive positive feedback from others to carry on. Applause, hand shakes, high fives, etc. all support and fuel the often fragile ego of a musician. Why do most musicians perform? Think about it. Some might say it is to express themselves or just to create music, however, in an audience free void many musicians would cease from making music. Whether it is performing in a stadium filled to capacity or YouTube, there is a gratification or a high from performing. The teaching musician on the other hand appears to have a more altruistic approach to music. The feedback that strokes the true music teacher’s ego comes in the form of training someone else to become proficient in music. Sharing the gift of music with a student and then enabling that student to perform or play music well is the ultimate high for the true music teacher. When your students perform or go on to become teachers themselves, the teacher’s “rocking the stadium.” This is not to say that there aren’t plenty of teachers who shouldn’t be teaching or performers who don’t do a great job teaching. The fact is neither of these two career tracts guarantee the production of a true music teacher.

A person who is a true music teacher is someone who has the ability to explain the subject matter in a vast amount of differing styles and ways, “Differentiated Instruction.” For example, it is a known fact that people learn in different ways. Not all people learn from the same train of thought or stimulus. Some people learn from auditory stimulus or simply put… by hearing. Others learn best from seeing or watching and still others by kinesthetics or by doing. A genuine teachers has to be able to discern the student’s learning style and provide the correct action for teaching the student. In addition, a teacher must be able to explain the subject matter in ways which the student can relate to within each one of these three learning styles. The personality traits of a born teacher are a genuine desire to teach for the betterment of the student, the advancement of the craft, the ability to effectively communicate the subject matter, vast problem solving skills, creativity, adaptability, and proficient knowledge.

The second element in the music lesson experience is the student. Many times I wished I could have the power to magically transform a student into a proficient musician without them having to put in the effort and drive to succeed. Unfortunately, rarely does a student succeed without performing the repetitions necessary to be able to play an instrument. Inherent in learning to play music is the need to fine tune muscle memory and fine motor skills which means practice. A student may be able to rely on sheer natural ability to get by, but if you are not one of those gifted with an abundance of natural ability, it won’t be long before practice is the only path to gaining skills. Students should expect practice to be a huge portion of their learning experience. This concept eludes a lot of folks when it comes to music, especially singing. Many people get the wrong impression when they see accomplished musicians perform. They make it look so easy! Rarely do they realize the thousands of hours of practice that went into a particular performance. The blame is partially on the concept of “Show Business.” The idea is to present the slight illusion that a masterful performance doesn’t include struggle and hard work. The artist wants the audience to feel comfortable and relaxed.

The reality is that if you are just starting music lessons, practice is not a part of your life. You have to make room for practicing in your daily life. For kids, this means you have 24hrs. in a day and you cannot take time away from your eating, sleeping, or education. However, there is one area in which practice can fit – free or recreational time. This is the space practice resides in. Do you talk on the phone, play video games, chat with friends, watch TV, surf the internet? This is the time and space in which practice needs to reside. For adults starting music lessons, the responsibilities of life fill in a good deal of time, but as most people know if practice is a priority of sorts, you will find the time.

Now, what happens when you don’t practice? Is there stress? Perhaps a bit. If you do not perform the necessary repetitions to gain skills, then how can you progress in your lessons? Some folks believe that they should not insist that their child practice if they don’t feel like it. Let’s look at that concept for a moment. Does your child do their “chores” on a regular basis without being asked? Do they make their bed every day without being asked? Take out the trash? Do they do their homework without being told? Then why would you expect them to instantaneously have the self-discipline to practice on their own? But music should be fun, right? Yeh, music is great fun, once you understand the dynamics involved. Built into the process of music lessons are the entities of practice, challenge, a very small bit of discomfort, as well as gratification, pride, self-esteem, and great joy. If music lessons do not challenge you, they are failing you.

Please understand that if you only perform those skills which you are comfortable with, you will not progress any further. Every new lesson should bring a new challenge, and that might bring you out of your comfort zone. In sports they say, “No Pain – No Gain.” However, when it comes to learning music, it is often, “No fun – I’m Done.” Both sports and music lessons require muscle memory and fine motor skills or practice, the playing field is the same! Yet, some parents will “force” their child to participate in physical or mental activities on a daily basis which bring about a degree of momentary discomfort. Let’s face it, studying for a test in algebra can easily bring about a level of discomfort and most parents will, “force” their child to do it. In the end, the study of music, above most other pursuits (physical or mental) is scientifically justified to bring about more beneficial aspects than most others. If you understand history, you will recall the importance of music to most successful societies. Music instruction, after all, was the cornerstone of Plato’s training for his elite republican guard. Should we not understand the dynamic principles involved in music lessons and embrace them?