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Online Music Promotion Advice and Things To Avoid

It’s all about internet promotion. I’ve really focused a lot of my time this past year on how I can get some online presence. That online presence has helped me get fans from all over the country and the world. It didn’t happen overnight though. I had a lot of trial and error going through the whole process. I’m not a master at it by any means, but I’m definitely much further along when I first started.

You just have to dive into it and start learning and making mistakes. The best thing that I did was I learned from the mistakes of others. So many internet marketers have made the same mistakes over and over and I’m no different.

Doing Too Much

This is my biggest character flaw. I put too much on my plate. There is so much out there when it comes to promoting on the internet. Almost too much! This is where some musicians fail because they try and handle everything. They have 15 different online music accounts, and they are all thinned out.

There’s only so much time in the day and you can’t do it all. Instead of having 10 different music accounts and trying to spread yourself thin, focus on 2 or 3 and make it work with that.

I personally only focus on 3 or 4 main social media accounts. I use Facebook, Twitter, YouTube. I haven’t used my Reverb Nation page, but I think I might start doing that soon.

List of social media sites

Here are some other social media sites that are gaining popularity. I’ll probably try one of these sooner or later. There are tons of other social media sites, but these are just a short list of the popular ones.

  • Pinterst
  • Instagram
  • Flickr
  • Foursquare
  • Google+
  • LinkedIn
  • Pure Volume
  • Reverb Nation
  • SoundCloud
  • StumbleUpon
  • Digg

Using a Social Media Management System

With all these choices of social networks, it’s almost a part time job trying to update your status on all these accounts. I used to have a post on Facebook, then copy and paste the same posting to my FB fan page, and then paste it into my Twitter account, and then paste it again… it was so time consuming!

That’s why you need to start looking into a social media management system. There are a lot of them out there, but I personally use a company called Hootsuite.

Here is what Hootsuite will do for you:

  • Manage multiple social profiles
  • Schedule messages and tweets
  • Track brand mentions
  • Analyze social media traffic
  • Free quick reports

And the best thing is that Hootsuite is FREE! I downloaded it on my iPhone and it has cut down my work on social media in half. The free account will only manage up to 5 accounts, but if you have a Twitter, Facebook profile and Facebook fan page then you still have 2 more accounts left.

Here is a list of other social media sites you can manage with the free Hootsuite:

  • LinkedIn
  • Google+
  • FourSquare
  • Myspace
  • WordPress

Get Educated

If you don’t understand, then don’t give up. Educate yourself and do some research. We live in the age of Google, YouTube and forums. I guarantee that whatever question you have about online music promotion has been asked or has been written about. Looking up blogs and watching YouTube videos is the perfect way to learn how to use any social media, how to market yourself, etc…

Want to know the best way to learn and get information fast?

Just ask. The great thing about the internet is it is all about connection. People out there like to help people and want to help each other out. So just ask and you’d be surprised at what you can learn.

Practice Patience

So you started promoting your music on your Facebook, Twitter, YouTube, and whatever you want to use and then you wait and then nothing. You send out one tweet and no one responds. You only have 9 followers and no one seems to care. Don’t give up yet!

It takes time. I’m sure you’ve heard the saying that “Rome wasn’t built in a day”. Well, it’s the same thing with your internet presence. It takes time to grow and make that connection with people. It doesn’t happen with one posting or one video. It’s a collection of doing the small things right and it builds up over time.

Think of it as a garden. You can’t just plant a seed and walk away. You have to water daily. Pick out the weeds. You have to tend to your garden. I’m sure you’ve heard the saying the “Grass is greener on the other side”. Well it’s probably because that other person takes care of their grass!

When you put time and effort into something you will see it grow and develop over time… guaranteed. It just won’t happen in a day or a week. Sometimes it takes months to get the ball rolling, but one day after all the hard work it will pile up and the momentum will be amazing!

Be Consistent and Persistent

Like anything in your business, it will take time to grow. No business can expect to put a couple hours of work into something and then give up because it doesn’t work for them in the first month.

The internet is here to stay. You could be one of those guys that are just old school and posting your flyer around town so the local people can see it or you can learn how to master the internet tools that are given to you. With a few clicks of the button and a good following you can spread the word about your new single, video or Kickstarter to thousands of people around the globe!

Tailor Your Internet Marketing to Your Likes and Needs

There are some general rules in internet marketing that should be followed but when it comes to the methods of marketing your music then it’s all up to you. Learn the basics first and what is common practice. Jump into it and just start going at it. Make your mistakes. Learn what you like and what you don’t like.

Some people are all about blogging. Some musicians rely strictly on YouTube. Some are all about Facebook and twitter. It’s all about you and what you like. Find out what you like the most and master that.

Marketing your music online and making a connection with new people is exciting and fun. This shouldn’t be a daunting task. When I work on a music video, upload it and someone from England says they like it and they become a fan, then that is what makes it all worth it. Now if you hate shooting videos and don’t like being in front of the camera, then maybe YouTube isn’t for you.

I hope that this has helped in some way. These are things that I’ve learned along the way. They may or may not apply to you. Again, it’s all about you and you can promote your music anyway you want. Just stop stalling and do it. Start making those mistakes and getting those fans!

Using Your Bluetooth Handset For Educational Purposes

Most people only use their Bluetooth handset to exchange or send pictures, video films or clips, games and music through their handset with this feature to their friends. Yet still others use their Bluetooth handset to transfer these graphics I mean the pictures, video films or clips and the other things I mentioned with them earlier on from their handset to their computers or from their computers to their handsets. But there is another use of the Bluetooth handset to which it can be employed that most people ignore. There is a feature or application in any Bluetooth handset that most people especially students and researchers have overlooked that if they put into good use will be very beneficial to them. The point one is trying to make here is that a Bluetooth handset has more uses apart from transferring pictures, video clips, games and music. The other use of a Bluetooth handset that one is trying to mention here is the one for educational or research purposes. Although this still involves the transfer of data but the data here transferred are educational or research materials.

An handset having the Bluetooth feature in it can be used to transfer educational or research materials from the web to the one’s system at home or from one’s system or computer at home to the internet. One can do this if one does not want to use a flash. As a student if you are given an assignment in your school or university or other tertiary institution that involves you going online, you can use your handset to copy any useful downloaded or material that you have copied and pasted from the web to transfer it to your desktop computer or laptop if you don’t want to use a flash or floppy disk. This is also applicable to researchers who also go online to look for materials. Useful research materials could also be transferred from the web to one’s computer or system at home.

Again if you as a student or researcher or lecturer have an educational material that you would like to upload online you can also use your Bluetooth handset. A student could find his or her Bluetooth handset useful in writing his seminar or final year project report. See how you can transfer educational materials from the web to your desktop system at home.

Chiropractic Videos – Buyers Guide For Chiropractors

Chiropractic videos for patient education were born on August 6, 1981 in Colorado Springs, Colorado. I was there as the Peter Graves video from Renaissance International had its worldwide debut. Since then, patient education videos have earned an important place in the education of new patients.

Chiropractic Video Benefits

The idea of using this new fangled thing called a VCR to educate patients was a new idea. No one had ever done it before. But upon closer inspection, chiropractic patient education videos made sense:

Avoid repetitious explanations. Most chiropractic report of findings consists of an orientation and anatomical background that applies to just about every patient.

Saves time. Obviously, if you’re not giving a radiographic seminar with every patient because they already saw it on video, it can free up five- to ten-minutes that you can do something more productive.

Consistent and complete. Some chiropractors will abridge their patient explanations if the reception room is backing up. Video is consistent. Same message every time.

High impact. With graphics, sound effects, music and other video effects, the chiropractic message can have a much greater impact than a verbal description.

Patient accepted. If you follow the guidelines below, you’ll discover that patients expect to watch a video when they are having a health care procedure performed, whether vision correction, dental implants or virtually any type of elective surgery.

Like any tool, the use of chiropractic videos can be abused. A chiropractor can quickly use up his or her limited social authority by imposing patient education videos that are inappropriate. In fact, choose the wrong chiropractic video and it can create more headaches than it solves!

Chiropractic Video Guidelines

Here are the most important considerations when contemplating the purchase of chiropractic videos for educating your patients:

Short. How short is short? Short. With the reduced attention spans of today’s new patient, you want to be sure that each video is no more than 7-8 minutes. Naturally, if you can secure videos that are spellbinding and keep patients on the edge of their seat (unlikely), you can go longer.

Relevant. Remember, patients want to consult a chiropractor, not become one! The key is to walk the line between what a patient wants to know, and what a patient needs to know. It’s a fine line. Who knows for sure what’s relevant to a patient? Patients. The key thing to remember is that the videos aren’t for you, they’re for patients. Consider having some of your better patients’ critique the available choices before you purchase.

Reassuring. Besides laying a foundation for your own chiropractic explanations, the videos you use should be perceived by patients as reassuring and hopeful. Including positive comments from actual patients can be instrumental in this. Also, avoid showing actual chiropractic adjustments. It often looks more violent to an observer than a participant and could actually undermine patient compliance.

Chiropractic Video Implementation

The best chiropractic patient education videos are the ones you create yourself. This can be difficult and time consuming. The next best is to purchase videos from one of the top three or four companies that provide patient education supplies. Regardless of which videos you choose, here are some implementation suggestions:

Staff introduction. Before showing video, your paraprofessional staff should introduce the video, explaining why it is being shown and how it benefits the patient. It might sound like this, “Before you see Dr. Smith, she would like you to watch this short, five-minute video that explains what you can expect on your visit today.”

Be consistent. Staff changes or an uncooperative new patient can cause an interruption in patients seeing the videos. This can interfere with patients having a complete orientation and is often the cause of poor follow through and even referrals.

Chiropractor follow up. It’s essential that the chiropractor acknowledge that the patient has seen the video and solicit their feedback. This communicates the importance you place on the videos and paves the way for patient acceptance of future videos. “What was the greatest surprise or new piece of information that you picked up from our video?”

Chiropractic videos will never replace a personal, knee-to-knee explanation of chiropractic principles. However, if you want to help a lot of people, it’s essential that you use technology where appropriate to save time, increase the impact of your communications and set the stage for long-term patient relationships.