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Video Production – The Modern Marketing Strategy

Every business owner has to have their finger on the pulse when it comes to thinking of new ideas and revising current methods used in advertising and marketing. There is no time to sit back and relax as competition is high and people get bored very easily, it’s crucial to come up with a new approach to keep you in the public eye.

An organisation that wants to maintain a business name and ensure it becomes familiar with the general public has to incorporate effectual marketing policies, and video production is a modern and fresh way to approach selling products and getting your brand name out there where it can’t be missed.

Everyone enjoys watching movies, and videos are just as appealing as they are short, visual, and let you be as creative as you feel. They can achieve all kinds of things, use it as a tool for a visual presence on the web to advertise products and services, and to market your company and provide important information to your audience by incorporating image pieces, sales incentives, product information, and CEO messages. These can be supplied via the website, or via marketing, training, and tradeshow videos.

Whether you’re interested in a marketing video to draw attention to a new product or want something practical for training employees’, video production companies can identify your needs and develop an idea into an engaging or instructional mini film – visual images have a lot more impact than reading through a whole page of text.

Also useful for employee training sessions videos can raise awareness and cultivate learning and change, in addition to promoting risk management from a health and safety viewpoint, and utilize techniques to encourage consumers to think positively about the company. A short instructional video for consumers is a great visual tool and allows those who aren’t so good at reading or simply get frustrated following complicated instructions to learn about the product in a fast and easy fashion.

Video’s are highly effective and can get a point across using a direct and prompt approach.

Put your corporate production onto a DVD and send it off to potential customers as an economical but cheap way to promote your new line for example. A great way to market your business they can be sent via email or added to the company website – video emails provide business’ with an alternative method of sending a message to clients and are a particularly high speed communication channel.

Companies using social networking sites such as Facebook and YouTube to post video can achieve superior results if positioned and marketed suitably to those channels. Traditional marketing videos were focused on selling and commonly disregarded as uninteresting and as they are an obvious sell not always seen in a positive light, whereas modern mini-videos are seen as a modern technique that can entertain and educate.

Hiring an established and reputable company to produce your project guarantees a high quality as they have the experience and skills to achieve what you want after years of working in a diverse range of industries, from TV commercials and corporate videos, to industrial videos, music videos, and even film and movie production. If you have your own ideas or prefer them to come up with a novel idea the finished product should be something that gets the message across both clearly and successfully in a way that is modern and noticeable.

Video Production services are a great way to get a business’ marketing message and brand successfully out there in the marketplace and you don’t even have to spend a lot of effort or cash. With today’s technology a project can be accomplished in a matter of days or a week at the most. This permits customer’s to set up a promotion using a number of media channels very quickly. Delivering your message at such a speed and ahead of competition gives you the ability to reach the target market first.

Thinking of using an in-store video ad to be used in retail stores on a national scale or a short promotional ad for YouTube? Then get your project in motion, go online and search Seattle video production for the latest information on corporate production companies. They really are one of the most valuable methods of getting attention and generating more money for your organisation.

How Pursuing an Associate of Arts Degree Can Lead to a Promising Career in Music

Studying to earn an Associate of Arts degree from a contemporary music school can present one with amazing opportunities for the future. Aside from honing their instrument-playing skills and technique, the right music education can also present the aspiring professional musician with various career options and benefits upon graduation.

In the past, a career in music meant that people were limited to a few jobs in the music industry. For instance, a classically-trained musician either pursued a career in performance or in teaching music after he graduated from school. Unless he had first-hand experience in the practical arts of music business or sound engineering, the classically-trained musician would not have had a lot of other career options.

Thankfully, there are now contemporary music schools that merge performance courses with specialized studies in the practical aspects of music. Students that are majoring in contemporary musical instruments such as the electric guitar, bass, drums, keyboard, or vocals can combine it with courses like audio engineering or music video production.

Students enrolled in combined programs are presented with new opportunities that can supplement and enhance their pursuit of an Associate of Arts degree. For instance, a student who majored in contemporary guitar performance together with a specialized course in guitar craft can either be a professional musician, a world-class luthier, or both.

While they are developing their own technique and sound as musicians, students taking up combined programs can also start building partnerships with people in the music business. As they meet other like-minded individuals, they can collaborate, exchange ideas, and build connections that can be useful once they enter the competitive world of the music industry.

The Problem With Music Advocacy

Have we, as an interested group in music education, damaged our own efforts simply by labeling it as “music advocacy?” I, along with many music educators, am very thankful for “VH1 Save the Music,” and other music advocacy efforts. But only those who are already passionate about the value of music education truly champion those efforts. Although the term, “music advocacy,” has its place within the circle of music supporters, it is a misrepresentation in general society.

The word, “advocacy,” indicates helping an underdog. It places it in a category of sympathetic efforts toward something worthwhile in need of saving. Contemplate the term, “child advocate.” What pictures come to mind? Visual images of children in need pulling on your heart-strings of giving, right? We love them and want to do more for them, but invoking emotions of sympathy only reaches a few. Think of all the phrases that include the word, “advocate,” or “advocacy.” What is your instant emotion? pity? charity? sympathy? empathy? left-wing? righteous? desire to fight for the cause?

Why do we feel that way? It indicates a need to fight for the defenseless, vulnerable, needy. Who puts on the gloves and does the defending? The one’s closest to the underdog. Those with a deep compassion and emotion connected to the victim.

How do they fight for the victim? They work to bring the world’s attention to the problem. They paint graphic pictures through word and images that guilt people into giving. Those most passionate for the defenseless work tirelessly, attempting multiple methods to reach the masses, but only winning a few.

Music is not the underdog in reality, just in the education system, and in lack of funding. In our efforts to improve the perception and financial support, we sabotage the greater mission to revere and admire. Music is not something to sympathize, but to admire and seek to aspire to greatness. What if we turned sympathy into admiration?

People love winners. People love champions. People want to be part of the winning team. It inspires them to go after their dream and admire those who did and succeeded. For example, I’m not much of a sports fan, but when the local high school team begins advancing to the state playoffs, I’m there with the rest of the town. Everyone loves a winner. Sound familiar?

Now contemplate a contrasting picture-Shawn Johnson. Have you heard of her? A young girl from Iowa had a dream. With only the support of her family and coach, Shawn focused on the gold and passionately dedicated her time, energy and talent toward achieving excellence, and she did. Shawn obtained a gold and silver in the 2008 Olympics held in China-and hasn’t stopped yet.

Before the Olympic season, only those within the gymnastics’ circle knew of Shawn Johnson. Similar to only those within the music circle are aware of the benefits of music instruction in a person’s life. Shawn Johnson is not a sympathetic picture. No one is a martyr for Shawn Johnson. No one needs to be or even wants to be. Shawn Johnson is one girl who had a dream with an action plan. She had a small support team of her family and a coach. Shawn did not recruit “advocacy” groups to help pull her along and represent her case. She did not see herself as an underdog. She was going for the gold-the Olympic gold.

Did she dedicate a percentage of her time reaching for sympathy votes and support groups? No. As she poured her heart into her work, she began to excel and as she began to win, the world clamored to see her, learn about this incredible success story, take pride in her as one of our own in the U.S. Everyone admired Shawn’s dedication and proudly claimed her as a representative of what is possible when you aspire for excellence in your craft. For Shawn Johnson that is gymnastics. For us, it is music.

Millions of kids take gymnastics, but it’s only the excellent ones that the world wants to watch. Many people are involved in music, but it’s only incredible musicians that draws the world’s attention.

The large majority of U.S. citizens never attend, or watch, or participate in gymnastic events, but in the summer of 2008, all U.S. eyes were watching Shawn, willing her to win and celebrating her victories. Google Shawn Johnson and you will find articles and video clips from around the globe. Fan clubs and web pages came into being. All of this from one girl with a dream that took the necessary action to make it happen.

People love a winner. People want to be apart of the winning team. People gravitate and seek out winners. They want to be part of that dream.

Music is a winner. We, musicians and music educators, know that. Anyone who sits in an audience and is moved to tears from the sheer beauty of the perfectly sung notes in a musical or opera, or the exquisite sounds of the instruments in an orchestra or band that cause people to rise to their feet in impulsive applause, understands. Music experienced at that level does not evoke sympathy, but awe. Everyone that experienced the incredible music shares it with enthusiasm to anyone who will listen. Like a virus, everyone clamors to experience the magical moment created through music. All eyes turn toward the source of the inspiration and want to experience it again.

We know that, but does society? We need to stop portraying music education as an underdog needing rescued and start exclaiming the opportunities for incredible experiences unlike any other. If our music programs inspire and excel as winners, all eyes will turn to us and want to be part of what we are doing. They’ll experience what we already know and music will be viewed as the hero it already is.

“Music advocacy?” I don’t think so. Within our music circle? Maybe, but only within our circle. We need to view it as something with wondrous awe that we are excited to share, not defend. Does music education need more support and help to keep it in existence? Absolutely. No question. But we are going about it the wrong way. Outside of the music world, the phrase, “music advocacy,” hurts the mission before it even starts. The term indicates a solicitation for sympathy votes before you even understand what they are about. They only really effect those who are already passionate about music and already see the problem. Music education will NEVER be elevated and perceived with respect with labels that indicate defenseless losers and illicit pity.

Pursue excellence in music with a single-focused passion and people will follow. Pursue excellence in music education with passion and people will rally and clamor to be part of the success of their kids-your students.

We treat music education like a needy child trying to compete in an olympic games out of sympathy votes. Only eyes of pity on that child-and then they are fleeting. Music education needs to be Shawn Johnson, and in many schools it is perceived with admiration and respect. Music performed with excellence already is admired and respected with wonder and awe by those who have the privilege to witness it. There are many examples from Paul Potts and Susan Boyle to Kristen Chenoweth, Bobby McFerrin, Yoyo Ma, etc. Pursue excellence in music education and the world will notice and be inspired.

How do we achieve this? Teach kids with passion. Practice with passion. Conduct with passion. Educate parents with the beneficial facts of music education and instruction, but not as a plea, but as an exciting opportunity to involve their kids in the best. We have something that is in desperate need-smarter, brighter and more creative citizens. Music education instills, develops and exercises those qualities. We have wonderful tools available for today’s children.

Teach with passion and the term, “music advocacy,” will become obsolete.