Archive for

Music Video Production Companies

Music video production companies are production companies that produce music videos. A music video is a video clip or a short film that gives a visual presentation of a song. Though music videos made specifically for television first appeared in the 1950s, the strong association between music and the video presentation of it started in the 1980s, with the launch of cable channels like MTV.

Apart from producing the video for music, music video production companies specialize in the writing of treatments for music videos, coverage of live shows, video editing, and developing video for the Internet. Music video production is a labor-intensive industry. As for any project, production of music videos begins with proper planning and design. Since there are many types of music videos, a decision has to be made regarding the type that suits the particular project. Based on the type of music video being developed, music video production companies decide on the film and video equipment that are needed for shooting the video.

The music video production association (MVPA) is the umbrella organization that brings together companies that are in the business of music video production. Together with providing a platform to share ideas and to educate its members on the latest happenings in the music video industry, MVPA tries to ensure that the member companies adhere to the highest professional production standards. The MVPA also facilitates discussion of matters of mutual concern among production companies, crews, suppliers, record companies, and any other party related to the music video industry. The MVPA Annual Awards are presented as a form of recognition to the technical and creative artists in the music video production industry.

Since 2000, the music video industry has been experiencing sinking levels of activity. With record labels experiencing declining profits, their investments into making music videos have also taken a hit. While a $500,000 music video for a band of average recognition was the norm earlier, currently such videos are budgeted at $200,000. This has adversely affected the music video production industry and the companies operating in this industry. Free online swapping of music and lax enforcement of intellectual property rights in developing countries have lately dulled the revenues for this industry.

How To Use Video For Marketing Online

The objective of marketing is first to get noticed and then to convert. Inbound marketing is a marketing strategy that focuses on getting found by customers. It is related to relationship marketing and permission marketing. Inbound marketing generally requires brands to ‘earn their way in’ by gaining their customers/followers trust, as opposed to outbound marketing where brands tend to push their way in.

These days brands and individuals alike are publishing, promoting and optimising to get found via tools such as blogs, SEO, social media, analytics and content management. To earn the sense of trust mentioned above brands tend to use these tools to inform, educate and/or entertain their audience. Such messages can be sent via written, aggregated, illustrated, or even live content.

Online video marketing is one way to publish, optimise and promote your brand. Some brands choose video to inform their audience via interviews, webinars and demos, while others use them to entertain, with music videos, comedies, or dramas. Regardless of what you’re using video for, it is recommended that you try to be yourself, keep it short, and do everything to capture people’s attention in the first 10 seconds.

After you’ve created your video, there are a number of online channels through which to publish it, including YouTube, Vimeo, Viddler and Blip.tv.

Once your videos have been created and uploaded you still need to promote them. Search Engine Optimisation (SEO) is a common online marketing technique where relevant keywords are optimised so that content can be more easily found on search engines. Of course another, more engaging way to promote your videos is via social media channels. You can talk about your video, link to it, and maybe get creative by setting up online groups for it, creating competitions, asking people to write the ending etc. This type of engagement builds awareness and excitement around your work. If you have a blog, you may choose to embed your video there. If your video is more of a work of art and is a bit of a work in progress, you might even choose to write about the process of creating it and interact with your fans in that space.

By encouraging feedback in the form of comments, reviews, Likes and more, you are making your video easy to share online and therefore creating something viral. Video can be a very personal and therefore effective way to get a large audience to know who you are and what you’re about. Like any form of marketing, video has the largest impact when it is used together with other forms of content and promoted through a variety of online channels.

Music Games – Exciting and Educational

The recent craze of video games has now spread on to all dimensions. Video games are extremely fun. They are exiting, they are entertaining, and we never get tired of them. They provide us a world, where we can meet princesses, princes, demons, angels, and view a magical fantasy land where everything is exciting and fun. Music games are among the recent additions to the world of video games. It has proved itself to be one of the fastest and the best ways by which people can learn some great music.

These games enable people to learn music in a very innovative and a thrilling way. Now, students who are studying music need not turn up their noses at their music homework anymore. They can instead embrace the joys of music with the help of these games. There are games that suit everyone’s tastes. You may be a fan of space aliens, or cute little princesses, there is definitely a game available for you.

Music Games are extremely vibrant and have fantastic animations that make students feel completely thrilled as they play them. You will need to follow some musical cues in order to make your moves in these games. They help you attune your ears to different kinds of sounds. There are also games that help you learn dull and drab subjects like music theory or music history much better. With these Music Games, there will never be a dull moment in your life.

There are also some games in the form of rhythm puzzles for the lovers of puzzles and games. You will be asked to rearrange various notes in the right order. Sometimes, you may also be asked to listen to a note at first, and then pick the right keys that made up that note. In this way, you will be able to gain a lot of useful learning.