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Kids Music – Best Suited Music For Kids

In today’s busy world, it is increasingly important for parents to optimize quality time with their children. As mentors, educators and playmates to their newborns, toddlers and pre-adolescents, parents shape their children’s social and intellectual development more than any other influence. Educational children’s music offers parents the unique opportunity to positively impact their children’s lives through simultaneous entertainment and education whether at home or on-the-go.

A child’s mind is a clean slate. Early impressions, especially if routine, act as the child’s foundation and are essential to his or her long-term success. As such, parents should carefully select the experiences to which their children are exposed.

We all know that music is a powerful and pleasant experience as well as a medium for communicating feelings, emotions, and information. Music nourishes the positive elements of our nature. It is, therefore, very important for parents to use music in creating and nourishing the positive virtues that are essential for their kid’s healthy development.

The question now arises, what kind of music is best suited for kids when they are in the early stages of development, especially when they are between 1 and 10 years of age? Music with lyrics that cover educational topics or fun sounding musical songs can go a long way in creating a fun-filled learning experience for kids. Additionally, playing educational songs that promote physical activities such as running, jumping, dancing and playing can be extremely beneficial in promoting healthy lifestyles that can last a lifetime. Song content can teach early learning topics such as the alphabet, basic numbers and counting, identifying sounds, colors, names of cities, stars, animals and so on.

Educational music is no doubt an important component of a kid’s learning process in life. It is not surprising that kids learn basic concepts quickly when these are set to musical tunes and melodies that they can sing along with and dance to. This approach to education can also be one of the most enjoyable ways of learning for a child.

5 Elements of an Effective Online Video

Successful online video marketing campaigns begin with quality videos. But quality videos require more than just clarity and exciting colors. In addition, video marketing tactics also focus on producing videos that are simple, of short duration, entertaining, informative and accessible to the various web-enabled devices by the target audience.

These qualities discussed below may not guarantee a viral video but they are commonly present in videos of successful internet marketing campaigns.

1. Simple Video Content

The video should be able to explain a complex message in a clear and direct way. Aside from an effective script, on-screen graphics and other props should be kept to a minimum. Without too much animations, loud music and lengthy dialogues, the viewer can focus on the video’s message.

2. Short Duration

There are differences of opinion on the optimum duration of an online video but it is generally accepted that it must be short. A typical online video should be about 2-5 minutes long. If the time frame is not enough to convey your message, try to create a series of videos. With effective calls to action, you will be able to entice the viewer to see the next videos in the series

3. Use Modern Production Techniques and Content

Modern production techniques means that the video quality should be at par if not better with those produced using the latest technology available. For example, if your audio is of poor quality, the viewer will not endure the whole presentation because there are many other videos with superior quality.

To effectively connect with the target audience, don’t use outdated content unless you are showing something historical or a flash back. You need to research what’s “in” with your target consumers that the wider online audiences could also relate with. Your story line should be believable and easy to understand.

4. Informative, Educational and Entertaining

Online viewers are consistently interested in videos that are informative, educational and entertaining. Most of the time, informative and educational videos are easier to produce than entertaining videos. There are so many procedures, guides and other informative content that can be presented on videos online. For example, academic tutorial videos and how-to videos on various crafts are among the popular videos online.

5. Produce Videos with Your Audience in Mind

The success or failure of your video marketing strategies depends largely on your audience. So, you will have to plan and produce your video with them in mind in terms of content, distribution and accessibility. Is the content presented in a way that they will appreciate? Where will you upload your video?

You have to consider too that a growing number of internet users are not using their desk top computers or laptops but their mobile devices. So, in designing your video consider the smaller screen and other features of their mobile devices.

Licensing Your Music

Licensing is a great way to make money by placing your songs in film, TV, commercials and video games. This article explains what licensing is and how it works so that you can join the legions of music artists who are enjoying additional income from having their music licensed.

What is licensing?

Licensing means granting permission for the use of one’s music to which you own the copyright.

Certainly the goal of an artist who writes their own music (a la the copyright owner) is to maximize the revenues generated by the musical composition.

When you license the use of your song, say in a TV show, you not only get a fee for the use of the license, but it gives the song and the artist greater exposure to the listening public, which can increase one’s fame and fortune.

Before we dive into how to get your music licensed, we need to go over some terms that are commonly used with licensing.

Copyrights

Be sure to file a completed copyright form along with a copy of the music with the US Copyright office before attempting to license your songs.

You can find the forms and instructions at copyright.gov There are two copyrights for a song; a copyright for the sound recording (Form SR) and a copyright for the underlying song (Form PA). For our purposes here, let’s clarify that we are talking about licensing original music of an Independent Artist who is not signed to a label or a publishing company and who owns both these copyrights.

Publishing

Publishing is one of the most complex parts of the music business and yet it can be the most lucrative area of income for musicians. Music publishing is the owning and exploiting of musical copyrights. A song is made up of two equal shares: the writer’s share and the publisher’s share. Songwriters affiliate with Publishers because their main job is to commercially exploit (increase use and value of) songs. Most independent artists/musicians are their own publisher, and therefore own 100% share of the song. If that is you, then this is why you want to get educated on how to pursue licensing for your music.

Licenses

The license for use of the sound recording is called the Master Use License. The license for the underlying song is called the Synchronization License (aka synch license), used when a musical work is synchronized in time with visual images, either background, theme or feature use in TV shows and Film.

Now we know the basic terms… time to learn what to do next.

Do your research by watching existing TV programs and write down every show you think your songs would fit into. From TV programs including reality TV, types of scenes in movies, video games, and commercials. Learn to think and listen visually; everything visual has a potential sound accompaniment.

Music & Presentation

What you will send will be a CD of your music with the track listing and contact information on both the CD case and the CD label, and a great cover letter indicating the genre, maybe who you sound similar to and which production would fit the music. Do not send a bio, reviews, photo or any extraneous paper because the music is what is being considered, so the rest will just be thrown away and not strengthen your case.

Research & Relationships (DIY licensing)

This side of the business is like all the others, driven by relationships. Start networking and reaching out with purposeful letters, calls or emails to those in the film and TV industry.

A really good start for the Independent Artist is to work with college students who are working on independent films. Although there will most likely be too low of a budget to pay you, you can begin building your resume/reel of having your music placed.

Next, begin researching who the music supervisors are on the programs you seek. Check credits in TV shows and movies. Go to film festivals and conventions such as The Film & TV Music Conference that music supervisors attend and meet them. Other sources to locate them are “The Film & Television Music Guide” (www.musicregistry.com) where you can find contact information for Music Supervisors and Music Publishers specializing in film and TV placement. You can also get leads by reading trade magazines like “Hollywood Reporter” and “Variety.”

The Music Supervisor

Music Supervisors are constantly looking for music of independent artists who release their own CDs. Independent artists are willing to negotiate for a lesser amount (with the risk that a TV show may not even survive the season, music supervisors try to keep costs down) and can create new music without having to get permission from a label or have a label delay the time sensitive process.

If you are a fan of a particular show and your music seems to you that it would be perfect, send a letter to the musical supervisor and let them know you are a fan and you have a song that you believe will work for the show & tell them which situation/ mood it would be best for.

The better you know the business of licensing and the terms used, the more likelihood for establishing a relationship with a music supervisor who finds you easy to work with and that, along with your obvious talent, can build a lasting alliance. An insider tip from a music supervisor told me if you

write “all sync & master controlled” or “pre-cleared” on the CD label and CD case, that they will know immediately your music is ready for use which is invaluable to them when time is an issue and that alone can help your song beat out another’s.

Negotiation & Getting paid

They want your song! Now what? A good idea when first licensing your music is to have a manager or attorney or someone who really understands licensing to help you evaluate the deal for use of your music. Things to be considered are intent of use, scope, and fee. Once there is a verbal agreement, make sure to get it in writing as well.

It is important not to devalue the song by licensing it for whatever a user offers. But also be aware that music supervisors may let you know their budget constraints give them no room for negotiation; that’s when you determine if the exposure is going to make the deal worthwhile. Think of unknown group, A3, placing their song “Got Yourself a Gun” in the then un-known HBO pilot, “The Sopranos.”

Walk away from any deal that asks for 1. your publishing 2. exclusive rights to your songs 3. your music in any way they want and for any length they want.

Good Songs in the Right place

There will always be a demand for good songs and music is used in every visual platform, so you, the artist/musician/ songwriter, have a great opportunity to make money in this business through licensing. Continue to educate yourself about publishing & licensing, continue to nurture relationships with people who place music, and continue to write and record fantastic songs.