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Streaming Video

The Internet provides users many ways to access video files online. The traditional method involves downloading a video file just like a user would with a regular document or a picture file. The user must wait for the download to finish, then open and view the video. Streaming videos, however, let users view a video as it is being downloaded from the Internet.

Streaming video technology is useful for real-time and on-demand requests. A common use for streaming video is for broadcasting news over the Internet. Some of the bigger news networks even provide live news video streaming on their websites. Another common use for streaming videos is for viewing movie clips. Many movie studios provide previews or trailers of their upcoming film features through streaming video clips. Also from the entertainment business, music labels use this technology to stream music videos for the public.

With the sudden emergence of portable web-cameras, one of the growing uses for streaming videos is for video conferencing. Computer chat programs often come with video conferencing functions that let chatters see the person they are chatting with. This feature not only allows Internet users to hear the voices of their friends or relatives, but it also lets them see each other in real time. Similarly, entrepreneurs use this function to conduct business meetings, conferences, or even corporate training over the Internet.

Streaming videos are also used in the field of education. Live or pre-recorded lectures are available from many university and educational websites. This allows students to view and listen to lectures over and over again.

There are a lot of other uses for streaming videos. Some websites provide real-time views of main roads. This service is particularly helpful to motorists who want to avoid vehicular traffic.

For all the advantages of streaming videos, there are also limitations and disadvantages. For videos to be delivered quickly to a user’s desktop for viewing, two things have to be considered: the size of the video and the Internet bandwidth available to the user. Compressing videos can normally sacrifice their quality, and a small bandwidth normally results in choppy video playback. Another drawback to the availability of streaming videos is the increase in network or Internet traffic.

Marketing Opportunities With Educational Media

Educational Media, like kids songs and videos, is an effective medium to engage children and their parents in a meaningful and positive way. Videos and songs can be paired with brands to give back to the community, promote healthy behaviors and to just let kids have fun while learning. Different types of media coupled with an effective marketing strategy to create campaigns can be done on-line, during event marketing, or used together to drive engagement with a fan/consumer base.

Marketing content can be delivered quickly to the consumer with social media tools like Facebook, Twitter and LinkedIn. Businesses can create differential and ‘sticky’ consumer experiences through these types of push/pull campaigns. For example, a push strategy sells directly to the consumer by using promotions and advertising as typical ‘push’ tools. A pull strategy, on the other had, is one that creates demand from a consumer to ‘pull’ them to your product or service. Usually this requires a lot of marketing investment to create consumer demand. TV ads can create pull or demand for a product, especially when advertising toys to children for example. However, with the advent of new tools like social media, the ability to more easily make something viral allows for businesses to create a ‘pull’ with much less up-front investment.

Marketing is about getting a consumer’s attention and also keeping it through the marketing funnel. Once consumers are engaged and at the website for instance, it is important to have their experience be positive and valuable to create the ‘stickiness’ desired. This refers to the ability of the marketing and experience to keep a customer engaged and coming back as a consumer again and again – hence stickiness.

Educational media is exciting and entertaining. Providing valuable and fresh educational content through kids songs and kids videos can keep a child or parent coming back to the website and provides opportunities for companies that leverage this unique content to benefit from a brand enhancing customer experience.

When selecting a company to work with it is also important to identify partners that share the same values and want to promote the same positive messages. When combining complementary goals and marketing strategies – educational media provides new options to reach new consumers; give back to the community and drive value for the partners and consumers alike. A great example is Nickelodeon’s The Big Green Help, which integrates education with environmental awareness and provides the ability for involvement with the cause.

When Educational Media is integrated with creative marketing strategies – great experiences and value is created for all parties involved.