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Online Stats Affect Higher Education Marketing

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.

Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school’s acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day.

Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with technology in higher education so that they can offer colleges and universities innovative online marketing campaigns. Such online marketing utilizes all aspects of the Internet to target marketing efforts to the precise demographic a college or university is trying to reach. Whether it is incorporating a Facebook page or utilizing SEO techniques, marketing campaigns can be specifically designed to increase a school’s presence online and to attract students interested in pursuing higher education.

Whether an institution of higher education wants a marketing campaign to increase overall recruitment numbers or wants to market for a specific program area, online marketing provides the greatest opportunity to reach a target audience. The statistics demonstrate that most prospective students will get the majority of their information online. If online is where the majority of a target audience can be found, then online is where marketing efforts for education should be focused.

How Music Therapy Helps Those With Dementia

Studies support the power of music therapy as a proven way to engage and improve dementia patients’ lives. Remarkable changes in behaviour are documented, where severely handicapped people suffering from memory loss suddenly burst into song remembering the words and melodies of tunes from the past. Some patients with severe dementia who no longer remember who they are have been reported to respond to the miracle of music.

Music Therapy and Loneliness

Dementia is a progressive disease that leaves patients unable to communicate. This causes sufferers to feel isolated and unable to communicate basic needs. According to Kimmo Lehtonen Ph.D., professor of education at the University of Turku, “music can actually make the mind move.” Music is believed to conjure up memories through an emotional connection that ultimately makes human interaction possible again.

The Proof that Music Therapy Helps Dementia Patients

One case study documented by Lehtonen was recorded with a video camera. Working as a music therapist, Lehtonen recorded a session with an 80-year-old patient suffering from dementia. The treatment administered in this case was the singing of folk songs in Finnish. In response, the patient sang old romantic songs in Italian. Many of these songs were very difficult. Lehtonen noted that the older patient’s expressions and voice were filled with authentic emotion that truly moved him. What made this patient’s singing so remarkable is that his history indicated that he barely remembered his name. Another noteworthy fact about this case that supports the idea that the emotion of musical memories is what breaks through the symptoms of dementia is the fact that the 80-year-old patient had spent the prime of his life in Florence.

A Brief History

There are documented uses of this therapy as far back as 2000 years ago. In the 20th century, musicians were requested to play for the WWI and WWII soldiers wounded in hospitals. Doctors realized the emotional and physical benefit of music for healing patients in both psychological and physical ways. The first official music therapy program started in 1944 and was offered at Michigan State University. As evidence that the acceptance of music therapy has grown, 75 educational institutions now offer degree programs in music therapy.


According to the Aging Well online site, there are seven main benefits derived from this type of therapy that positively impact dementia patients. The benefits listed below are the reason music therapy has been accepted as a positive approach to dementia treatment. Musical therapy promotes the following changes:

  • A sense of well-being
  • Improved memory
  • Opportunities for social engagement
  • Improved motor skills
  • Pain management without drugs
  • A complementary addition to physical rehabilitation that employs continuous movement and vocal activity
  • A renewed feeling of control over one’s life


As more is learned every year about dementia; it becomes obvious why music therapy is working to improve these patients’ moods and sense of well-being. Clinical case studies indicate that music affects learning, language skills, memory, expressing emotion and motor responses. Even people with severe dementia respond to music. Based on the undeniable results, music therapy is expected to continue as a viable treatment for dementia sufferers in the future.

How Educational Toys Can Stop You From Killing Your Child’s Imagination

The concept of learning can bore kids when they associate it with strict rules and requirements, which is what a lot of parents and schools impose. Adults tend to kill kids’ imagination and love for learning when they obscure knowledge and package it into something that has to be earned. Equating knowledge with authority and power is alienating to kids, and can cause them to shy away from what they deem to be an adult domain. Making learning accessible to children through educational toys will nurture their love for knowledge, helping them to understand the world and their selves better.

Minding your kids’ toys
0-10 years is the crucial age of formation. At this stage, kids absorb information like a sponge. Whatever you teach them could make a lasting impression that will stay with them for a long time, even for the rest of their lives. Keeping your kids simply entertained with mind-numbing television, video games, action figures, and Barbie dolls is no way to develop their imagination and maximize their intelligence. As a parent, you have to help fuel and sustain their interest in learning new things; you have to be very mindful when choosing toys for them. Don’t just go for the latest trends, the fanciest dolls, or the most hi-tech toys or you might risk ruining your kids’ sense of awe and wonder, dulling their minds and causing them to be easily bored with saturation.

Honing their love for science, art, and music
Kids are naturally inquisitive and impressionable, wondering all the time where things come from and how the world works. For them, everything is a spectacle and a phenomenon; everything is exciting and new. To sustain your kids’ curiosity and excitement, you have to make learning fun. From an early age, your kids should associate learning new things with exciting journeys and possible adventures. Educational toys are one of the best ways to nurture your kids’ innate love for learning, stimulate their minds, and hone their interest in science, art, and music.

Creating an imaginary world
Creating an imaginary world and playing pretend are some of the games kids of all ages love to do. Buy your kids educational toys in the form of science lab kits, mini robotics, musical instruments, and even mock DNA testing kits. All these are beneficial for their brain development and can possibly help them to become the future physicist, scientist, doctor, painter, or brilliant musician you envision them to be. These will also help them realize that knowledge is not the exclusive realm of the adult world, but is a world that they can discover on their own.

Beyond knowledge and learning
Toys that teach physics, chemistry, biology, anatomy, astronomy, timing, rhythm, beat, melody, colors, perspective, balance, and symmetry, help develop and balance your children’s left and right brain functioning and make it easier for them to transition from one thought process to another. Most of all, learning to love science, art, and music will not only hone their intelligence and creativity, it will also nurture their humanity and spirit.