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Kids Music – Audiation and Learning

An important building block for learning music skills and concepts is audiation. You may be familiar with the term inner hearing. The term audiation (inner hearing of music or silently hearing music) was coined by music education researcher Edwin E. Gordon.

Audiation is Gordon’s term for hearing music in the mind with understanding. It is the process of thinking music and comprehending music in the mind. Gordon describes audiation as the foundation of musicianship.

Audiation is the process of mentally hearing and comprehending music, even when no physical sound is present. It is a cognitive process by which the brain gives meaning to musical sounds. In essence, audiation of music is analogous to thinking in a language, as said by Edwin E. Gordon.

Mary Ellen Pinzino states that audiation is a way of knowing in melody and rhythm. It is a unique human capacity outside the realm of words. To audiate is to “think” music, but in melody and rhythm rather than in words. Audiation is another way of knowing. Audiation is the musical imagination. It is the man-made music of the mind. It is the sound fantasy that provides the framework for understanding the music we listen to, the music we perform, and the music we read and write.

Audiation is a process. It is the construction of meaning in music. It is the process of making musical sense of the music we hear, perform, read, and write. Just as thinking is essential to speaking, listening, reading, and writing language, audiation is essential to tuneful and rhythmic performance, music listening, reading, and writing. Audiation is the whole of music literacy, as said by Mary Ellen Pinzino.

Audiation or inner hearing takes place when we “silently hear” and give meaning to music without the sound, i.e., thinking a melody, clapping a rhythm pattern from a song while thinking the melody. The development of audiation is basic and invaluable in building all musical skills. We should always strive to cultivate the audiation of rhythm and tonal patterns, melodic lines, and phrases. Audiation must be the first step in one’s music experience prior to introducing notation, and other aspects of music theory.

Try this exercise to experience audiation or inner hearing. Silently think the melody of “Mary Had a Little Lamb.” Did you think one note at a time? Or did you think groups of notes. Did you internally hear the notes as a pattern?

We do the same thing when we silently hear language. We hear words, not letters one at a time. The more words we have in our vocabularies, the better we hear and comprehend the meaning of what we are hearing. Just as we give meaning to language, we must give meaning to music through relevant patterns of tones and rhythms. Likewise, the more tonal and rhythm patterns we have in our music vocabularies, the better we will hear and comprehend the meaning of the music. To help your child or student develop music listening and speaking vocabularies, have the child listen and move to a variety of tunes. Invite them to sing many different melodies.

It is very important to develop audiation or inner hearing and listening skills in the early years of a child’s life. What a powerful gift and music foundation to give a child.

3 Keys To Efficient Sales And Marketing

“Talent wins games, but teamwork and intelligence wins championships.”

–Michael Jordon

Every business exists because it generates money. Financial performance is a relatively straight forward thing to calculate and is a result of operating performance. Operating performance, among other things, is a derivative of human performance. And one of the keys of human performance is the ability to work together efficiently.

However, there are two key business functions that have historically not worked well together: sales and marketing. If marketing and sales cannot work together, than the company’s strategy will be inconsistent and execution will be flawed.

One of the potential reasons that sales and marketing do not work well together is that management can sometimes blur the line between the two functions. Sales and marketing are very closely related, but they are different.

In many situations, sales is frequently reactive. Marketing is usually proactive. Sales reacts to the individual customer. Marketing takes the 30,000-foot view. Marketing’s role is to match the company’s capabilities with the customer wants. How often have you heard about (or experienced) a sales person who promises things to the customer that the company can’t deliver?

Producing special offerings for special customers can be done, but at what cost? Should you impose a minimum order? What other limitations should be placed on this “offering” to limit your risk? Yet, do you risk removing the value for customer by placing these limitations on this special request? Running a business based only on the wants of the customers will kill your company. In that environment, you are looking only at short-term goals. This manner of thinking will provide you with little or no substantive gain towards accomplishing the bigger company goals.

Still, you don’t want to ignore your customers either. Therefore, integrating your sales and marketing efforts is critical to your company’s success and will lead to efficiencies that pay for themselves. In today’s business landscape, sales and marketing must pull together at every level from the central concepts of the strategy to the minute details of execution.

We have taken a careful, methodical approach to researching how companies can better integrate their sales and marketing efforts. Through this process, we have discovered several methods, some more successful than others, each promising to increase motivation, efficiencies, and ultimately to enhance the bottom line. Based on our research, we believe–if an organization really wants to affect change– the following three steps are critical to successful integration:

1. Objectively assess how well sales and marketing are integrated currently. You cannot possibly know where to go if you don’t know where you are. It is important that this is done as objectively as possible, understanding that it is sometimes difficult to see the forest through the trees. If you ask the right questions and answer them as honestly as possible, you will learn a lot about the health of your organization.

2. Discover how consistently your message is being communicated. This is one of the first areas that begins to drive marketing and sales apart. The sales team is trying to close the deal anyway possible, message and rules be damned; marketing is working on crafting a specific package, regardless of the present environment. Ensuring that sales and marketing are together and “on message” should be a key area of focus if you want to integrate your teams.

3. Assess the selling process. One of the most important aspects of the selling process–and an area that is frequently neglected–is setting quantitative goals. Without the proper goals, neither sales nor marketing will be able to work towards a common objective. It will all be left to the interpretation of the individual, and that will never lead to improved teamwork. Other areas, such as pipeline management, are key to helping both sales and marketing work together.

These three areas are critical to improving your revenue. The trick, of course, is knowing the right questions to ask and then to objectively use this information to improve your situation. The benefits to this approach is that you will be making improvements to EXISTING resources. By capitalizing on your company’s intrinsic value, you can reduce costs AND increase revenue, affecting the bottom line much more quickly than extending product lines or chasing after proliferating market opportunities.

Using Text Vs Video

Most individuals if not all, are accustomed to reading text, in the form of print newspapers, websites, books and the list goes on. But did you know that video can attract a large audience as well? With the wave of new technology increasing on a daily basis, it’s no wonder that more and more individuals are viewing videos as opposed to reading text.

In order to increase the views of your videos there are some useful tips to keep in mind.  Below I will share a few with you.  But first I want to be perfectly clear that video will in no shape or form replace text.  Video is enticing and a connection with the viewer is formed but there are many forms of learners.  Many will still be attracted to text, where others are attracted by music and then others to video.  You can incorporate all three to make your videos rank higher then others and here is how:

1.  Keep your videos short – the attention span of individuals is one that is short and in order to keep your audience motivated and interested it is best to keep your videos short but impactful.  Much can be said in 3 minutes which is most likely the longest an individual will watch.

2.  Incorporate text into your videos – Include a title page, perhaps some texts throughout the video along with credits at the end.

3.  Use text and video – When sharing an article you may consider describing a product or service in print, adding a video for more information, then having a conclusion in print.

4.  Make your videos entertaining – When making a video to promote a service, a product or for education purposes, it’s important to make it entertaining.  No one wants to watch a video that is boring, or reminds them of being in a boring lecture class.  Remember to smile, and love what you are sharing; all this is evident in your face, your posture and your eyes.

5.  Let’s not forget music – Incorporating music into your videos will give your videos a more professional appearance.  Be certain to not pick loud music that will distract from the message.  Choosing soothing music or music that will complement your message will also keep your audience attracted to your videos and will actually listen to your message.

As you can tell there is no real competition between video and text.  However, incorporating them both into your video is a creative way to entice your audience to come back and watch more.