Three Key Reasons Why a Freelance Web Designer Should Start Producing Web Video Today

Producing web video is a difficult, yet rewarding, experience. If you have kept saying to yourself “I’ll have a look at it tomorrow” for the past year, then it’s time to take that tomorrow and make it a now. In this article we’ll see why Web Video is such an important skill for web designers and web developers, and the key reasons why a simple web video can produce so much more conversions than a block of text stating the same information.

Why Video in first place?
The answer seems obvious: we live in a video world. Everybody watches tv, and YouTube along with all its clones bought video to the web with an earth shattering success. As always, however, there are some less obvious reasons why web video is so important.

1. Video allows to show rather than explain
Sounds too obvious? It isn’t. A video tutorial or a video eLearning session can quickly convey the point and show exactly the steps that have to be accomplished in order to get the expected result. Compare this with the last time you tried to build an Ikea furniture. Despite the excellent instructions, chances are the ‘M’ screw did not fit exactly in the ‘K’ socket. You had to find out by yourself that it had to be inserted from the rear side, or something like that. This would not happen with a video, as you see what happens in real time.

2. Video can persuade a wider audience
Let’s face it: when you communicate you are also trying to persuade. Of course traffic informations or stock fluctuations are just that: informations. But as you begin writing a blog post, or simple new year’s greetings card your goal is to send a message and an efficient one. Now, video is easier as it works on so many levels with respect to the spoken, or written, word. You can leverage music, after effects motion graphics, or even the always popular handsome guy or gal that presents the video. The connection in video just happens quicker and there’s less room for misunderstanding the message.

3. Video has an high perceived value
For centuries anybody could be a poet. All that was needed were basic language skills and some free time. That’s why so many people write poems, and bore their friends to death by reading and re-reading their works of art. There are way less novels because writing a novel requires so much more time. On the web, where five hundred words are a long essay, everybody can publish tons of content. Does this mean this content is worth reading? Probably not, just as the many poems written by casual poets are, to put this bluntly, pure junk.

Video, on the other hand, is much harder to produce, edit, and distribute. Most people lack the skills needed to produce a decent web video. And with decent, I mean something that meets the basic requirements of a glitch free image, clear audio, and coherent structure. True, nowadays you can just use an iPhone, trim the beginning and the end, then upload to YouTube, but this is not what a potential client wants to see. So, being able to produce a clean, well edited, video is a valuable skill that leads to high perceived value.

To sum all this up, video is both a more efficient and has a perceived higher value with respect to a blog post or sales page. Note that I don’t say video is better. A good copy will outperform any mediocre video. Also, in some segments text can’t be beaten by a video: if you are looking for Los Angeles Flight schedules, the last thing you want is a 3 minutes long video that delays you when a textual timetable is all you were looking for. But looking carefully there’s always a place for a complimentary video (say, how to check if your luggage fits in the cabin luggage restrictions) to be placed next to plain text informations.

How to Make a Video Using Windows Movie Maker

One thing I like to do to professionalize my videos I record on my digital camera is that I like to use a free software called the Windows Movie Maker and this software actually comes with any PC, it is absolutely free. You will find it under your start menu. Windows Movie Maker is basically a free editing software that allows you to add titles, transition, credits and music.

The way that I use this system is that I take my raw video that I record on my canon digital camera and upload it straight up into Windows Movie Maker. Pretty much everybody has a digital camera, and most digital cameras these days have a video recording. Movie Maker tells you exactly how to do this, so I am going to walk you threw it. What you want to do is go to where it says capture video. Now you might have a webcam or you might have to import the video using a USB device, the cord that connects the computer to the camera. Then you want to click on import.

Now you are going to be able to edit it. What I like to do usually on the end of my videos I have, I like to add a title. The way I like to add a title is that I like to give them a call to action. You want to send them to your capture page or your blog etc. Some sort of call to action to go and do something.

When editing the video you want to get creative. You can get fancy with it and change the color and customize it. I like black background. Just make shore that it is easy to read. The worst thing you can do is create a call to action and the person would have to watch it like four times to be able to read it. You can make it bold so that they clearly are going to be able to see what you are trying to tell them.

I like to put music to this. We are not only here to educate people but we are also here to entertain them as well. And we want to make sense on all the different senses. And that might not only be digitally.
Now at the end of every video between the clip and the title I like to add a transition and this is to make it look a little better. There are different transitions here to choose from.

I also like to add low volume of music in my videos. I think it makes it more enjoyable to listen to. Or at the end you want some music to go with that. Just be creative with it.

If you just play with Movie Maker a little bit you get the hang of it. It is all pretty basic and intuitive stuff. Making videos is not a tech thing at all. It is just learning a few simple skill sets and you can start do video marketing which is a core marketing strategy. You can really not underestimate the power of video marketing.

Choosing a Career in the Music Industry

Do you like the idea of having a job that surrounds you with creative and inspiring challenges? Have you ever wanted to take your love for music, video games or the movies to the next level? Do you see yourself behind the scenes making music, games or working in film?

If you answered yes to any of these questions, then a career in the audio recording industry may be for you.

Why work in the audio recording industry?

We are surrounded by sound. You can’t go to the movies, play a video game, turn on a TV or radio, or browse the internet without hearing music and recorded sound. Nearly everything you hear was created by an audio professional.

How do you get started in the recording industry? It isn’t easy to break into the entertainment field, but proper training, an internship and determination can help you get there.

Here’s what you can expect from a job in audio:

  • You’ll work with, professional, creative people who have a passion for their jobs
  • You’ll be part of a team with a common goal – producing quality work and expanding your knowledge in the process
  • You’ll be exposed to professional-level hardware, software and computers used to record, edit and produce a finished audio product
  • You’ll have a career in an industry with solid growth potential

The proper education can make the difference between success and failure in your audio career

The music business has changed dramatically in the last 10 years. Because of the low cost and availability of computers and memory, it is now possible to write, produce, edit, process, mix and distribute audio using equipment that was once very expensive and difficult to find.

As an up-and-coming audio pro, how do you wade through this amount of information and make the right contacts and decisions in your search for a career? The answer is to seek out the proper education and gain the knowledge and contacts you need to work in the audio field.

Many people choose different paths in the recording industry. By using the following job descriptions as your guide, you will find an occupation that properly fits you.

Recording Engineer - This is one of the most coveted jobs in recording. The engineer records the instruments, vocals and other important elements on a CD. They also mix the final product and get it ready for mastering and final release.

Post-Production Mixer - In film, the mixer balances all of the elements that go into the making of a film. With the increasing popularity of surround sound in movie and home theaters, this job has become more complex and important. Post production is a growing business with many engineers finding work in Production Sound, Foley Recording and Mixing and Film Score work.

Game Audio Content Provider - Video games and systems are growing in popularity. Even if you don’t work for a gaming company, there are opportunities for hired guns that work as independent content providers. Audio professionals provide the sounds for every aspect of the game including character movements, sound effects, weapons, environmental sounds and music.

Live Sound Monitor or FOH Engineer - Live sound engineers work in radio and TV broadcast and live venues. This part of the business often works hand in hand with the recording end of the industry providing live material for release on CDs, DVDs and TV.